Our Brands

The Authentic Brands Company is a South African company established in 2017 to develop and market locally designed and manufactured footwear and apparel to the South African and International markets, under our South African brand names.

Our brands encompass a natural and casual style to reflect the adventurous nature of our customers. Find our brands at leading retailers throughout South Africa

  • The Hedgehogs Brand is designed for the curious, lively and free-spirited woman. Easy-to-wear colours and styles in natural fabrics enhancing the individual spirit and love for life. Made for Life.

  • The Wolf Rock Brand is designed for the adventurous, uninhibited and confident man. Earthy tones and styles, in natural fabrics, enhances his outgoing spirit and zest for life. Let’s go somewhere.

  • The HippoCreek Authentic Utility Wear is designed for form and function. Rugged styles and exceptional construction in natural tones complement the outdoor lifestyle. HippoCreek garments work as hard as you do

  • The Igloo Brand embodies both comfort and luxury. These handcrafted leather boots are made from the softest South African leather and sheep’s wool giving you constant support and warmth.

  • The ShoeMakers Choice range of authentic leather care products has been carefully formulated to safely restore, protect and condition leather to prolong the life of your favourite leather products.